時間：2014年03月19日
地點：北京國際會議中心
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演講人：奚皓 / Derek Xi
職務： 區域經理 / Geo Product Manager
公司： 英特爾 / Intel |
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演講主題： 英特爾讓電視無處不在 / Intel Powers TV any where
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| 人們愛電視，更希望把更好的用戶體驗別通過使更智能的機頂盒、 更智能的視頻網關和更智能的播放設備來實現。當這些設備更智能，他們就可以做的更多。移動互聯網的發展帶來音視頻數據流量呈指數性加速增長，全球的運營商們都在努力應對這一挑戰。
作為服務提供商為了適應這些變化，特別是由 OTT 產品帶來的客戶需求，他們必須尋找新的技術來提供新的用戶體驗。這包括漂亮直觀的用戶界面，增加新服務和應用程序的能力，如游戲、 多屏體驗，比如在超極本™ 設備，一體機上觀看付費電視，同時還需要一個具有快速部署的能力的平臺。
為滿足這些需求，英特爾推出了英特爾 ® 媒體網關解決方案，面向流媒體應用的英特爾媒體處理解決方案。
世界各地的服務提供商正在使用英特爾 ® 技術完全重塑電視體驗。
People love television. We're taking that experience to the next level by making your set-top box, video gateway, and TV viewing devices smarter. And when they're smarter, they can do more. As audio and video traffic over wireless networks has grown exponentially, operators around the world have struggled to deal with managing the challenge.
As service providers meet the changing expectations from their customers, driven in many cases by retail OTT products, they're looking for technology that provides great consumer experiences. This includes beautiful, visually-based user interfaces, the ability to add new services and applications like gaming, multi-screen usages including the ability to watch your pay TV on Ultrabook™ devices and all-in-one PCs, and a platform that allows rapid deployment.
To address these needs, Intel will launch the Intel® Media Server Reference Design (MSRD) at TV Connect, and key technologies for steaming media processing on Intel® architecture based platform.
Service providers around the world are using Intel® technology to completely reinvent the TV experience
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演講人：高軍良
職務：愛立信中國副總裁/ 廣電及新媒體客戶部總經理
公司：愛立信
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演講主題：融合時代的媒體與網絡運營探討/ Discussion on Media and network operation in the age of converging
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| 整體演講從新媒體在全球及中國市場的典型現象以及關鍵技術要素對產業鏈影響的角度闡述愛立信對融合時代多媒體運營環境的基本判斷。
基于愛立信對中國市場的洞察，探討中國新媒體浪潮的特點，以及這些變化對市場的影響和對關鍵運營參與者的挑戰?；趷哿⑿艆⑴c全球市場的經驗和體會提出變革挑戰的應對之道。介紹愛立信在全球媒體及網絡產業體系中的主要能力布局和戰略投入，以及在中國市場的服務設想。
The speech explains Ericsson's basic estimationonmultimedia operational environment in the age of converging, based on typical phenomena of new media in China and global market, as well as influence on industry chain by key technical elements.
Based on insight into Chinese market by Ericsson, characteristics of the tide of china's new media was discussed, along with impact to market and challenges to key operational participants. Ways to cope the challenge from change will be brought up based on Ericsson's experienceand participation of global market. Ericsson's major competence structure and strategic investment in global media and network industry will be introduced, together with service plan in Chinese market.
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演講人：Caspar Herzberg
職務： 亞太地區，日本及大中華區副總裁
公司： 思科咨詢服務公司
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今年是萬物互聯的一個關鍵點，它的影響力將超過以往整個互聯網革命的 10 倍以上。每天會有更多的設備連接到互聯網上，我們的工作方式，運作方式，學習方式和消費娛樂方式已經被永遠改變了。世界每天都在從這些連接中產生越來越多的數據，每個企業都希望做出更多的可使他們更快捷的數據驅動決策。而消費者則想要根據自己的要求，得到更多個性化和便捷的服務。因此，市場中領導者和追隨者之間的差異就是充分利用其數據的能力，使企業變得更加靈活敏捷，并在節約開支的同時，擊敗其他的競爭者。用最好的信息業務，贏得勝利！了解一下，為什么許多全世界領先的有線電視運營商都在利用這一新技術，來克服他們今天所面臨的最大挑戰。
This year is the pivot point for the Internet of Everything. It will be 10 times more impactful than the whole Internet revolution has been. More devices are connected to the Internet everyday. The way we work, we play, learn and consume entertainment are changed forever. The world is generating more and more data every day from these connections. Every business wants to make more data-driven decisions, and make them faster. Consumers want to have more personalized and convenient services based on their data. So the difference between the leaders and followers in the market is the ability to leverage their data to gain more agility, save money, and beat out their competition. The business with the best information, wins! Learn about how some of the leading cable operators in the world are leveraging this new technology to overcome the biggest challenges facing them today.
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演講人： 張大勇 / Zhangdayong
職務： 媒體運營商事業部副總經理
Vice General Manager
Media Carriers Technology and Solution Division
公司： 新奧特（北京）視頻技術有限公司
China Digital Video (Beijing) Limited
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演講主題： 媒體運營技術架構演進與創新/ The Innovation and Evolution of Media Operation Technology Architecture
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當前，互聯網尤其是移動互聯網的理念與技術對媒體運營產生了深遠的影響，互聯網化已成為媒體繼數字化、數據化、網絡化之后的又一發展趨勢。作為廣電網絡公司、廣電新媒體公司、網絡廣播電視臺等媒體運營商，經過幾年的探索與實踐，構建了基本的運營技術系統，開展了多種業務實踐，同時，也面臨著業務創新發展與技術架構演進的新的挑戰。本報告結合新奧特與多家媒體運營商的長期深入合作的基礎與項目實踐，分析了當前媒體運營商的發展現狀、提出了技術架構演進的趨勢與創新思路，希望能夠為媒體運營商的業務創新、技術創新、運營創新提供決策參考。
Abstract: Nowadays, Internet, especially the principle and technology of mobile internethas profoundly impactedon media operation.Following the proliferation of digitization,datamation and networking, the internethas become thenew trend of media industry.Media operators of cable network, new media and network TV haveestablished fundamental operating technology system and developed several practical services during these years. Meanwhile, they are still facing the challenges of services development innovation and technology structure evolution.Based onthe project experiencesfromChina Digital Video (Beijing) Limited and several other media operators,this report analyzesthe development situation of major media operators andpresentsthe new thoughtsfortechnology architecture innovation trends. Wish this report could beareference formedia operatorsto maketheirdecisions forinnovation ofservices, technology and operation.
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演講人： 王興軍 / Robert Wang
職務： 董事長 / Chairman
公司： 北京數字太和科技有限責任公司
Unitend Technologies Inc
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演講主題： 可管可控的廣播網和互聯網的耦合是視頻服務的未來/ DRM+DVB+OTT: The Future of Video Services
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互聯網的 OTT 服務發展迅猛，但受制于網絡帶寬、內容版權和政策制約，將面臨發展瓶頸。在互聯網時代，廣電的直播服務仍是剛性需求，但孤立于互聯網之外的廣播服務將沒有未來。廣電網絡的優勢是廣播帶寬、可管可控和優質服務，但其發展受制于機頂盒和條件接收系統以及封閉的商業模式?；ヂ摼W視頻和廣電視頻服務模式都需要轉型、都需要可管可控、都需要多屏服務、都需要提升用戶感受，兩者在模式、技術、政策和產業鏈等多方面是天然的互補，但都缺失在雙向、智能多屏環境下的可管可控機制。中國面向 DVB+OTT 的 DRM 標準即將頒布，帶有 DRM 的家庭電視路由器將是代表未來多屏服務的最佳解決方案。
The internet OTT services achieved a rapid development during the past decade. However, a bottom neck will be reached in the recent future due to the network bandwidth, the copyright and policy constraints.
In the internet age, demand for live radio and television programs still exists, yet its market is vague if the traditional mean of distribution is isolated from internet platform.
Even though the traditional broadcasting benefits from its advantages of larger bandwidth, DRM system, and quality services, some factors, for instance, the CA system within the set-top box and the conservative business model hinder its prosperity.
Transformations can happen for both OTT and DVB with regard to DRM service, multi-screen service, and enhanced user experience.
OTT and DVB are natural complement of each other in terms of operational model, technology, policy, and industry chain. They both need however the controllable mechanisms in two-way and multi-screen service. With the expected promulgation of China DRM standard of DVB+OTT, the Home Internet TV Router with DRM configuration will make the future of multi-screen services prosperous. |
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演講人： 劉竹 / Jessie Liu i
職務： 副總裁 / Vice President
公司： 上海云視科技有限公司
Cloud Vision Networks Technology Co.,Ltd.
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演講主題： 云相連，視互通”有線網絡的互聯網思維； / Connect Cloud Services, Interwork Videos ' --The Internet Thinking of Cable Network
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抗擊 IPTV 的侵蝕，廣電有線網絡不得不進行雙向網絡的改造，但 IPTV 的實質是全國一張網的云服務，終端價值才有體現。應對互聯網視頻的用戶流失，廣電祭起了 DVB+OTT 的寶劍，但 OTT 的實質是劍指廣電有線網絡的家庭用戶。
“云相連，視互聯”一文首次應用互聯網思維來思考廣電有線運營商目前的困境，創新地提出，先以廣電“微云服務，相互連接”的概念，實現廣電有線用戶一體的目標，同時通過“視頻的互通”，將服務“有線電視用戶”的業務轉向“移動屏幕用戶”，跨界到互聯網的范疇。文中指出“云相連，視互通”才是“廣電有線運營商”三網融合的唯一出路。
To fight against the erosion of IPTV, CATV networks have to achieve the two-way network transformation. But the essence of IPTV is cloud services based on one single national network , which embodies the terminal value. To deal with the losing of internet video subscribers, the cable operators take DVB+OTT as a powerful tool. But substantially, OTT aims at the family subscribers of CATV.
Internet thinkingis applied to the paper, ‘Connect Cloud Services, Interwork Videos', for the first time to thinking about the current dilemma of cable operators. This paper creatively proposes that ‘Connecting each other with cloud services' achieves the cable operators and subscribers becoming one flesh and crossover to internet, turns serving ‘CATV subscribers' to serving ‘mobile screen subscribers' by ‘Interwork Videos'. The paper points out that ‘Connect Cloud Services, Interwork Videos' is the cable operators' only way out of the convergence of the telecommunication, Internet and broadcasting networks into one complete system.
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演講人：郝爽/Haoshuang
職務： 數字媒體事業部高級產品總監 / Senior Product Director
公司： 浪潮集團
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演講主題：浪潮智能網關及家庭云互聯解決方案 Inspur Intelligence Gateway Home Cloud Solution
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基于公有的云提供諸多好處，包括幾乎無限制的存儲，任何地方、任何時候訪問和內容，可以輕松共享。但在今天以及未來的擔憂是用互聯網云在不同在線服務之間，來共享和同步個人數據的隱私和安全問題。在媒體行業，更多挑戰來自于如何高效率同時在最優化帶寬利用下，獲得喜愛的內容。
浪潮家庭媒體云提供了對這些問題的解決方案：一個真正的家庭媒體云環境。采用一個可控的終端在一個可控制位置——您的家庭網絡。個性化的云應用程序從一個集中位置運行。圖片、電影、歌曲和工作文件輕松地共享和連接家庭設備之間同步。廣播電視運營商能夠借助家庭媒體云提供內容聚合的OTT服務，實現從寬帶和增值業務的盈利。
The Public-based cloud offers many benefits, including virtually unlimited storage, anywhere, anytime access and the easy sharing of content. But with it comes concerns about the sharing and synching of personal data between different online services as well as privacy and security of your data, today and in the future. In Media Industry, more challenge is that how to get your favorite content with very high efficiency, as well as optimize bandwidth usage.
Inspur Home Media Cloud offers a solution to these concerns: A true home media cloud environment. Just use one controlled terminal in one controlled location-your home network. Personalized cloud applications are run from one centralized location. And pictures, movies, songs and work files are easily shared and synchronized between connected home devices. TV & Media Operators can leverage Inspur home media cloud to provide content aggregated OTT services, monetize from broadband and value-added services.
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本日程更新時間：2014年03月5日