Following up the success of the Second Quarter won't be easy, but there aresome very strong films in the Third Quarter. For instance, Minions is already wellon its way to becoming the next member of the $1 billion global club. We takea look at some of the stronger films opening this quarter as well as the positive/negative factors that will influence how they perform at the box office:

　　續寫第二季度的輝煌并非易事，但第三季度也有一些非常強勢的電影。例如，《小黃人大眼萌》已經穩步邁向下一個10億全球票房俱樂部席位。我們不妨來逐個檢視這個季度的強勢電影，條分縷析其正/反面因素對票房表現的影響：

PROS 優勢：

　　● Reaction to the first two trailers have been veryenthusiastic.

　　● Tom Cruise is already generating plenty ofpublicity for his daring stunt on the side of anairplane.

　　● There’s a ton of goodwill left over from thewildly popular Ghost Protocol. That film earned$695 million globally.

　　● 首發兩部預告片反響非常熱烈

　　● 湯姆·克魯斯以其在飛機外側大膽驚險的動作已為本片帶來了大量的曝光。

　　● 由廣受歡迎的《幽靈協議》留下的大量好聲譽。該片全球收益6.95億美元。

CONS 劣勢：

　　● Another wave of negative press for Scientology hitrecently, and that’s never good for Cruise’simage.

　　● A franchise as old as Mission:Impossible couldstart to drop with any film.

　　● Ant-Man and Pixels could steal away theattention of male moviegoers.

　　● 另一波山達基教會（又譯科學神教）負面新聞近期來襲，這對克魯斯形象從來不是件好事。

　　● 一個如《碟中諜》這般陳舊的系列有隨時下滑的可能。

　　● 《蟻人》與《像素大戰》可能會偷走男性影迷的關注。

PROS 優勢：

　　● Rebooting the franchise with a cast of acclaimedyoung actors is a very wise move.

　　● The shift to a “grittier”, dramatic tone issomething fans of the series have wanted since themore colorful, kid-friendly take of the original twomovies.

　　● Social media activity is quite strong this far out.Facebook activity is particularly encouraging.

　　● 以廣受好評的年輕演員卡司陣容重啟該系列是非常明智的舉動。

　　● 自五彩繽紛、兒童味十足的兩部舊版電影以來，轉變為“更剛猛”、更富戲劇性格調是該系列粉絲所期待的。

　　● 社交媒體活動迄今相當強勁，臉譜活動尤其令人鼓舞。

CONS 劣勢：

　　● Waves of negative buzz have been buildinglately, largely driven by rumors surrounding thedirector’s on-set approach.

　　● The late summer market looks competitive enoughas is, so Fantastic Four will really need to deliverin order to stand out.
　　● Reboots are very common days?will casual viewerscare about another Fantastic Four movie?

　　● 最近大波負面爭議襲來，大多數源于圍繞導演執導方式的傳言。

　　● 夏末市場看起來已經競爭十足，所以《神奇四俠》真的需要實力才能脫穎而出。

　　● 影片重啟已是家常便飯...普通觀眾會關心另一集《神奇四俠》電影嗎？

PROS 優勢：

　　● Reactions to the first trailer were overwhelminglypositive. The R-rated version generated a lot of buzz.

　　● 2015 is a massive year for Universal,and we are confident that their marketing campaign will continue to connect in a big way.

● We think that the $20.5million opening weekend that Notorious managed in 2009 is only the tip of the iceberg in terms of what rap biopics can accomplish.

　　● Ice Cube and Dr. Dre are not shying away from aggressively promoting the film.

　　● 首款預告片反響非常積極。R級版本引發大量熱議。

　　● 2015年對環球影業來說是個重磅之年，我們相信其市場營銷活動將精彩迭出擲地有聲。

　　● 我們認為，依據說唱歌星傳記片能達成的業績，2009年《匪幫說唱傳奇》贏得的2050萬美元首周票房只是冰山一角。

　　● 艾斯·庫珀與安德烈·羅米爾·揚不會回避電影的積極推廣。

CONS 劣勢：

　　● Notorious was very front-loaded: it earned only $36.8 million total after an impressive debut. We’re hoping the same problem doesn’t hurtStraight Outta Compton.

　　● 《匪幫說唱傳奇》前期非常吃重：影片首映令人印象深刻，但其后總共票房收獲僅3680萬美元。我們謹此希望同樣的問題不會困擾《沖出康普頓》。

PROS 優勢：

　　● After stumbling a bit, star Zac Efron’s drawing power is definitely back following the success of Neighbors

　　● Reactions to the first trailer are encouraging

　　● Co-star Emily Ratajkowski is poised to break out.

　　● 明星扎克·埃夫隆跌跌絆絆有一陣子，但在《鄰居大戰》東山再起后，吸引力確實回來了。

　　● 首款預告片的反應令人鼓舞。

　　● 配角艾米麗·拉塔科夫斯基正蓄勢待發。

CONS 劣勢：

　　● The end of August can be a very slow time at the box office.

　　● Teen crowds in North America are more unreliable than they ever have been.

　　● 8月底的票房可以是緩慢傲人的時段。

　　● 北美青少年人群比以往任何時候都更不靠譜。

PROS 優勢：

　　● The trailer has generated some positive reactions  on social media.

　　● This could appeal to many of the same moviegoers that just turned Furious 7 into a colossal hit.

　　● This is likely to be a big hit in Europe and other key international markets.

　　● 預告片在社交媒體上產生積極響應。

　　● 這可能吸引那些令《速度與激情7》成為巨大成功的相同的電影觀眾。

　　● 這很可能強勢沖擊歐洲，以及其他關鍵的國際市場。

CONS 劣勢：

　　● 2005’s Transporter 2 with Jason Statham earned only $43 million in North America, so this isn’t exactly ajuggernaut franchise.

　　● Labor Day weekend is still the slowest weekend of the year in North America.

　　● 2005年杰森·斯坦森主演的《玩命快遞2》在北美只收獲了4300萬美元，所以這并非板上釘釘的重磅系列。

　　● 勞動節周末仍是北美一年中最緩慢的周末。

PROS 優勢：

　　● This could connect with the same crowds that turned The Boy Next Door into a modest hit earlier this year.

　　● The folks at Sony definitely know how to market films like this. The studio has released a handful of successful titles in the genre.

　　● Reactions to the first trailer have been mostly positive.

　　● 這可能會觸動《隔壁的男孩》的同一觀影人群，他們今年早些時候為《隔壁的男孩》帶來了些小動靜。

　　● 索尼人員絕對懂得如何營銷該類電影。該工作室已發布了幾個成功的該類型作品。

　　● 首款預告片反應大多是正面的。

CONS 劣勢：

　　● There definitely seems to be a ceiling for films in this genre. Breakout potential appears limited.

　　● Opening against another thriller, The Visit, could prove difficult.

　　● 肯定地，這類電影似乎有最高限制，想一飛沖天潛力似乎有限。

　　● 首映對戰另一部驚悚片《探訪驚魂》，可能會很困難。