《怪物大學》,《末日之戰》及《驚天魔盜團》MONSTERS UNIVERSITY, WORLD WAR Z AND NOW YOU SEE ME,引領最佳六月票房總額;夏季上座率保持近十年來最高水平Lead Best June Gross Ever; Summer ttendance Levels Remain Near Decade High
經過5月的基準月,6月票房不負眾望地拿下了12.45億美元的天文數字般的挑戰,比2012年6月的表現增長17.8%,以高出上一個6月票房記錄(2009年10.87億美元)14.5%的業績輕松問鼎。
After a benchmark month of May, June’s box office lived up to the challenge with a stellar $1.245 billion estimated market gross. That’s up 17.8 percent over June 2012’s performance, and handily tops the previous June record (2009’s $1.087 billion) by 14.5 percent.

夏季初前兩個月的總額規模已高達23.87億美元,比歷史上任何一個5月加6月檔都要高。這個數字比2012年同期高出14% ,并超越了之前由2009年開啟的21.06億美元夏季最好開局。
The first two months of summer have now totaled a massive $2.387 billion, more than any other combined May and June in history. That figure is 14 percent higher than 2012’s comparable period and tops the previous best summer start of $2.106 billion in 2009.
6月的成功不能僅僅歸功于其中某一部電影,在這個月的每個周末你都可看到至少一部電影超水平發揮。《驚天魔盜團》扎實的開場及令人印象深刻的持續票房奠定了大局,尾隨其后的《人類清除計劃》也意外成功。而前者已經在上星期內超越了北美1億美元大關。
June’s success doesn’t have just one big movie to thank as every weekend of the month saw at least one movie carry more than its weight. Now You See Me’s solid opening and impressive legs set the stage, followed by The Purge’s sleeper hit success. The former crossed the $100 million domestic barrier over the past weekend.
這個月真正引爆票房的事件,是華納兄弟重新成功打造了超人系列之《鋼鐵之軀》,贏得首映周優異成績1.166億美元(不包括有爭議的沃爾瑪預覽銷售的1200萬美元)。《世界末日》的首映數字穩健,而且得益于強勢的口碑后續票房快速增長。之后一周以《怪物大學》和《末日之戰》為首強勢首映,加上前述電影的持續發酵,迎來大規模的市場超水準發揮;伴隨《辣手警花》首映即奪得3910萬美元票房,6月最后一個周末繼續保持上升趨勢。
The month truly hit its blockbuster stride when Warner Bros. successfully relaunched the Superman franchise with Man of Steel’s excellent $116.6 million opening weekend (excluding the controversial $12 million worth of Wal-Mart preview sales). This Is the End opened to healthy numbers and proved to grow legs quickly thanks to strong word of mouth, followed by last weekend’s massive market over-performance led by strong openings for Monsters University and World War Z. Combined with the holding power of those films, the final weekend of June continued the upward trend as The Heat debuted to $39.1 million.
不過,6月也不是沒有失望之處:《重返地球》和《實習大叔》相對于這些主演明星之前的記錄都乏善可陳(前者更為突出)。同時,《白宮墜落》在6月最后一個周末的首映并沒有達到預期值。話雖如此,每部電影的確都多少有些先天不足——最大的當然是大片扎堆,同時在發行日期上還伴隨低劣的宣發策略。
June wasn’t without its disappointments, though: After Earth and The Internship each underwhelmed (the former to a significant degree) relative to the previous history of their star names. Meanwhile, White House Down opened below expectations during the last weekend of June. That being said, each film had its fair share of disadvantages—an overwhelming slate of competition being the biggest, alongside some poor strategic planning in terms of release dates.
5月仍未下檔的電影也為夏季的第二個月錦上添花。《速度與激情6》和《星際迷航:暗黑無界》保持良好口碑完成了上月的首映周,分別突破2.33億美元和2.2億美元票房。與此同時,《森林戰士》也超過了1億美元,因為它是這個夏季唯一一部在《怪物大學》之前上映的動畫電影。
May’s holdovers also contributed to summer’s successful sophomore month. Fast & Furious 6 and Star Trek Into Darkness carried positive word of mouth out of their opening weeks last month as they crossed $233 million and $220 million, respectively. Meanwhile, Epic surpassed $100 million thanks to being summer’s only animated offering pre-Monsters.
上座率方面,這月所觀察的售票情況比2004年以來任意一個6月檔都要高。成為歷史上上座率空前最高的6月檔第三名——落后2004年僅2.3%,2002年僅1.8%。
In terms of attendance, the month saw more tickets sold than any June since 2004. All-time, it was the third most attended June in history— trailing 2004 by just 2.3 percent and 2002 by 1.8 percent.
就夏季上半場而言,2013年的上座率水平自2004年以來從未如此之高(2013年落后2004年僅0.4%)。總而言之,2013年該引以為傲,因其拿下5月加6月檔最高上座率水平第四名(2002年保持這個紀錄近6%的優勢)。
As for the first half of summer, 2013’s attendance levels haven’t been this high since 2004 (2013 trailed that year by just 0.4 percent). Overall, 2013 boasts the fourth highest ever attendance levels of May and June combined (2002 holds the record by a near-6 percent advantage).
值得關注的事實
史上最佳的6月市場總額(未調整)
從2004年起最佳6月上座率水平(第三名)
有史以來最佳的夏季初總額(5月加6月檔/未調整)
從2004年起最佳夏季初上座率水平(5月加6月檔/第四名)
有史以來夏季初最高總額股份與年初至6月底總額(5月與6月)
6月28-30日:從2012年11月起首個周末5片2000+萬美元票房總額(曾經出現在2004年6月11-13日)
NOTEWORTHY FACTS
Best June market gross in history (non-adjusted)
Best June attendance level since 2004 (third overall)
Best summer starting gross ever (May and June combined / non-adjusted)
Best summer starting attendance level since 2004 (May and June combined / fourth overall)
Highest ever share of summer start grosses relative to year-to-date gross through end-of-June (May and June)
June 28-30: First weekend to post five $20+ million grossers since November 2012 (previously occurred
June 11-13, 2004)