5月28日《星際迷航：暗黑無界》將于中國上映，開辟這個可愛探險故事系列片的新時代。
When Star Trek Into Darkness opens on May 28 in China, it will usher in a new era for a beloved saga.
業(yè)界對《星際迷航》的最新續(xù)集充滿期待。自2009年的《星際迷航》后，粉絲們將再次忙碌和振奮起來。評論家和觀眾一致歡呼J. J.艾布拉姆斯執(zhí)導(dǎo)的新作讓一度“迷航”的星際電影系列回歸正形。BoxOffice評論家理查德·冒寫道：“改編婦孺皆知而又深受喜愛的電影系列是有風(fēng)險的，尤其是一部似乎已近自然巔峰化境的作品。但請莫著急：制作過《碟中諜3：不可能的任務(wù)》和電視熱劇《迷失》系列的J. J.艾布拉姆斯，完成了不可能的《星際迷航》，且徹底改造了它。重裝上陣應(yīng)該會吸引新的崇拜者，并討好忠實粉絲。
Expectations are very high for the latest installment in the Star Trek franchise. Fans are engaged and excited again after 2009’s Star Trek. Critics and audiences alike hailed the J.J. Abrams-directed film as a return to form for a film series that had lost its way. BoxOffice critic Richard Mowe wrote that, “It will always be risky to tamper with a well-known and well-loved franchise, especially one that seemed to have reached its natural conclusion. But behold: J.J. Abrams, who made Mission Impossible III and the hit TV series Lost, has achieved the impossible with Star Trek, and reinvented it such that it should attract new admirers and please the loyal fan base alike.”
2009年的《星際迷航》為其帶來3.849億美元全球票房的新奇成功。這在當(dāng)時被視為一種輝煌，但自2009年后票房起了極大變化。3.849億美元的票房收入對主流制片商的影片來說已不再算作成功了。（畢竟，《鋼鐵俠3》不費吹灰之力在一周內(nèi)便超越了這個數(shù)字。）《星際迷航：黑暗無界》在跨越前集票房成績上壓力倍增，派拉蒙也相應(yīng)強(qiáng)化了重要海外市場的宣傳推廣以應(yīng)付這輪挑戰(zhàn)。
2009’s Star Trek brought with it new success in the form of an impressive $384.9 million global gross. At the time it was called a triumph, but a lot has changed at the box office since 2009. $384.9 million is no longer viewed as a successful gross for a major studio property. (After all, Iron Man 3 was able to breeze past that in a week.) As a result, there will be a lot of pressure on Star Trek Into Darkness to improve upon its predecessor’s gross. Paramount has increased the marketing push in crucial overseas markets in order to rise to this challenge.
BoxOffice仍樂觀認(rèn)為《星際迷航：黑暗無界》會在全球收得更多票房，主要的原因是關(guān)鍵市場，如中國、俄羅斯和巴西似乎總也過不夠美國大片的癮。自從2009年以來，流行的“續(xù)集”系列電影在海外票房增長令人膛目結(jié)舌。關(guān)鍵大片，諸如《蝙蝠俠：黑暗騎士崛起》、《哈利波特與死亡圣器》——系列第二部，《颶風(fēng)營救2》和《暮光之城4：破曉》——系列第二部等，在海外電影票房毫無問題就飆過其前集。
BoxOffice remains optimistic that Into Darkness will have no problem making more money globally. The main reason is that key markets such as China, Russia and Brazil can’t seem to get enough of major American films. The increase in overseas grosses for popular sequels since 2009 has been staggering. Key releases such as The Dark Knight Rises, Harry Potter and the Deathly Hallows Part 2, Taken 2 and The Twilight Saga: Breaking Dawn-Part 2 had no problem topping the overseas gross of the films they followed.
《星際迷航：黑暗無界》在臉譜和推特上也反響劇烈。每當(dāng)有新的預(yù)告片發(fā)布，這兩個站點都會異常繁忙。這是一個清晰的信號：粉絲們正積極跟進(jìn)艾布拉姆斯的新航向。
Into Darkness is also a huge hit on Facebook and Twitter. Every time a new trailer is released, it leads to a rush of activity on those two sites. That’s a clear sign that fans are responding positively to the direction that Abrams is taking.
由于在艾布拉姆斯被披露將執(zhí)導(dǎo)下一部《星球大戰(zhàn)》電影，《星際迷航：黑暗無界》也因而得到大量免費宣傳。全球新聞媒體在寫到《星球大戰(zhàn)》續(xù)集時，絕不忘提及《星際迷航》，這樣的曝光絕對價值連城。
Into Darkness received a lot of free publicity when it was announced that Abrams would also be directing the next Star Wars film. News organizations around the world did not fail to mention Star Trek when writing about the new Star Wars. That kind of publicity is very valuable.