這個(gè)月，我們將會(huì)近距離審視《重返地球》，一部由威爾·斯密斯領(lǐng)銜主演的科幻電影。如同任何新的電影那樣，《重返地球》有許多財(cái)富，也存在不少缺陷。該片票房會(huì)成功嗎？在寫這篇文的時(shí)，BoxOffice預(yù)測(cè)其北美票房總額將達(dá)到中規(guī)中矩的1.05億美元；而這個(gè)數(shù)字隨著首映的逼近也可能還會(huì)改變。雖然我們對(duì)北美票房潛力持謹(jǐn)慎態(tài)度，但仍對(duì)電影的海外機(jī)遇充滿信心。
　　This month, we are going to take a closer look at After Earth, the new science fiction film starring Will Smith. As is the case with any new film, After Earth has a lot of assets and a lot of drawbacks. Will it succeed at the box office? As of this writing, BoxOffice is predicting a modest $105 million North American gross. That will likely change as we get closer to the film’s release. While we may be cautious about North American potential, we remain optimistic about the film’s chances overseas.

優(yōu)勢(shì)POSITIVES:
　　- 這幾年威爾·史密斯的電影產(chǎn)量并不多，但他有著超強(qiáng)的票房紀(jì)錄，他的科幻類電影表現(xiàn)尤佳。《黑衣人3》在海外業(yè)績(jī)不俗，特別是在中國(guó)。
　　- 索尼期望復(fù)制2006年《當(dāng)幸福來(lái)敲門》的輝煌，該片由威爾·斯密斯與賈登·史密斯父子搭檔，在全球贏得3.07億美元的驚人好成績(jī)。
　　-電影觀眾似乎對(duì)市場(chǎng)營(yíng)銷活動(dòng)的反響極佳，特別是臉譜活動(dòng)表現(xiàn)出對(duì)電影的極高興趣度。預(yù)告片展示了豐富的劇情和動(dòng)作鏡頭，但并未泄露過(guò)多情節(jié)線索。
　　- While he has been less prolific in recent years, Will Smith has a strong box office history, especially within the sci-fi genre. Men in Black 3 performed well overseas, and particularly in China.
　　- Sony will hope to duplicate the success it had back in 2006 when Will Smith and Jaden Smith starred together in The Pursuit of Happyness. That drama earned an impressive $307 million globally.
　　- Moviegoers seem to be responding very well to the marketing campaign. Facebook activity in particular shows high levels of interest in the film. The trailers show plenty of drama and action without giving away too many plot details.

劣勢(shì)NEGATIVES:
　　- 導(dǎo)演M.奈特·沙馬蘭的票房號(hào)召力已經(jīng)大不如前，許多觀眾一聽他的大名會(huì)掉頭而去。索尼在市場(chǎng)推廣時(shí)隱去了他的名字，但這可能還不夠。
　　-在首映周末應(yīng)該有不俗的上映率，但整個(gè)六月該片將迎戰(zhàn)諸多主流對(duì)手，如《超人：鋼鐵之軀》、《末日之戰(zhàn)》以及《白宮墜落》。
　　- 看過(guò)《鋼鐵俠3》、《星際迷航：黑暗無(wú)界》以及一定程度上的《遺落戰(zhàn)境》，在6月初市場(chǎng)又來(lái)一部科幻電影，需求很有可能會(huì)不如以往熱烈。
　　- Director M. Night Shyamalan is far from the box office draw that he once was. Plenty of moviegoers hear his name and then walk the opposite direction. Sony is hiding his name from the marketing campaign, but that may not be enough.
　　- While there should be plenty of space in the marketplace during opening weekend, the film will face major competition throughout June from the likes of Man of Steel, World War Z and White House Down.
　　- After Iron Man 3, Star Trek Into Darkness and to a lesser extent Oblivion, overall demand for yet another sci-fi film is likely to be less than it normally would be in early June.